What are the most popular word searches?
It’s notable that many of the top searches on Google are branded searches: terms like YouTube, Amazon, and the NFL. In other words, the majority of searches in the top 100 are navigational or informational. These kinds of keywords attract millions of searches per month. What are the top searches on Google? As of January 2026, the most searched thing on Google is YouTube. The next most popular searches are Amazon, Facebook, Google, Gmail, and Wordle.