Is PC gaming still growing?
There are ~1. PC gamers today, growing consistently ~3% YoY, and the PC game hardware market is over $50bn (DFC Intelligence). According to Newzoo, consumer spend on PC games (physical/digital copies of games, in-game spending, subscription services) reached $41. YoY). The Woman/Girl Gamer Female gamers make up nearly half of the gaming market. If you break this down further, women aged 18-35 comprise 30% of all gamers in the US.If you thought gaming was a young person’s activity, think again. Older adults now make up nearly one-third of all U. S. Americans who are 50 or older playing regularly. Half of those in their sixties and seventies play some form of PC, mobile, or console video game every week.PC gamers are just as likely to be men as they are women, with 51 percent and 49 percent, respectively. They tend to be older, with an average age of 38 years, and affluent, with an average household income of $69k.
Is gaming still growing?
The global video game market remains massive and growing. For 2023, global revenues were roughly $184 billion​ (after a slight dip in 2022). This makes gaming a larger market than even film or music. As we dive into 2025, the gaming landscape continues to evolve at a breakneck pace, reshaping how audiences engage with media and, in turn, how marketers approach their strategies. At global industry events, gaming is proving to be a central focus for many conversations about the future of media consumption.