What is Atari called now?
In 2008, iesa completed its acquisition of atari, inc. Iesa renamed itself atari sa in 2009 which remains the status quo. Atari is still in business. The brand is now owned by a french company called atari sa (formerly infogrames). They now primarily focus on mobile games, pc releases, and leveraging their legacy by licensing their classic properties like pac-man and asteroids. Atari do not manufacture their own consoles anymore.By the end of 1983, Atari had over US$536 million in losses, leading Warner Communication to sell Atari’s consumer products division in July 1984 to Jack Tramiel, who had recently departed Commodore International.
What destroyed Atari?
Warshaw also believes that Atari’s downfall was more a result of their business practices—including alleged block booking of poorly selling games with successful ones when dealing with distributors—than any specific failed games. In 1986, Nintendo president Hiroshi Yamauchi noted that Atari collapsed because they gave too much freedom to third-party developers and the market was swamped with rubbish games.In 1983, rumors circulated: Atari was bankrupt, and was dumping truckloads of games into a New Mexico landfill. Victim to the Video Game Crash, the company buried 700,000 cartridges in the desert. The story became an obscure pop culture legend — until The Atari Tomb was unearthed in 2014.